There was a time where I had the “If you build it, they will come” type of attitude. I worked hard to produce interesting content. After clicking publish, becoming obsessed with checking my stats to see if people started visiting my blog.
Excitement would be high for a couple of days after my post was published. I was getting visitors and a few social shares. For me as a new blog and blogger at the time, 3 social media shares that are not my own might as well have been 3,000!
Then the heart ache starts to set in on the second or third day when your blog begins to get little, to no activity. All that work and time you put in on your post seems to be going nowhere.
Feeling helpless in the attempt to build a successful blog, knowing you need traffic to go with your content. Further validating that your efforts are starting to pay off.
With these 8 tips below, there is no need to feel helpless. You now will get what you need to develop a clear direction on how to get your content to survive in this sea of information.
How To Extend The Life Of Our Content Through Your Content
1) Lend Us Your Voice
Even though the trend is starting to shift some, there is no denying that without having great content, more likely than not, we will have limited success.
You have to find your voice and share it in a way that is authentic to you. Once you have found your voice, putting them down with several key principles can take your content to the next level.
Adam Connell is very effective at creating content and well-respected in the blogoshpere. If you are wondering what are the key principles that was mentioned above, Adam has you covered. In his post he shares 8+ powerful blogging tips that will get you mind blowing results from every blog post you publish!
2) Make It Easy For Us To Discover Your Past Creations
Optimizing your website is important part getting the most out of our sites. Interlinking your posts is one of the best ways to keep our older content alive.
There are several benefits to interlinking your web pages. Problogger has an informative post by Daniel Vassiliou on why interlinking your blog post is a must!
I recommend going back and strategically interlinking your post. If you have been blogging for a while or have too much on your plate already, there are some plugins that can help make this easier for you.
3) Leave Us Wanting To Know More
Headlines are the number one source in determining the success of our promotion efforts. When someone tweets your content, others see your headline. If it is up to par, you will get retweets, click-throughs etc.
Same goes for just about every other social platform out there. We have to put a lot of focus into our headlines in order to make our content a success.
I would like to spotlight one of the best headlines I’ve seen this week. It instantly made me want to see what this post was all about. Let me know if Mi Muba’s headline on ‘100 Seductive Ways To Get More Comments On Your Blog‘ did the same to you?
I have a post that will go well with this section. I will share with you 25 tips and resources for writing click worth headlines. It will give you all the ammunition you need to create spotlight worthy headlines today.
How To Extend The Life Of Your Content Through Promotion
This is now a crucial part of getting our content circulating the web and bringing more visitors to your site. There are plenty of different ways to promote your content.
The trick is to find the best strategy that works for you. We can’t be everywhere but with the right tools and targeting the right platforms. Our content can continue to bring us traffic month after month.
4) The People Following You Are Not Stalkers
This is an obvious choice for sure but one that has to be mentioned. Social media can bring plenty of traffic to our sites. Pinterest still sends traffic to my blog from pins that happened month’s ago.
Do you get the amount of social shares your happy with?
Maybe making a few changes in your social media strategy can help. Simply changing the time you tweet or even the format of your tweets can get you more shares.
Rebekah Radice has an excellent post that will give you 10 steps to a solid social media strategy. These tips are solid and from someone who gets thousands of shares per posts. Needless to say, Rebekah knows how to develop a solid social media strategy!
5) It’s Not Dial Up, Dial Up The Communication
These people joined your email list because they saw value in something you were sharing. We should utilize this list or build it up as much as possible.
It can be difficult to get readers to find enough reason to sign up for your email list. There are plenty of different methods and options out there.
Marc Andre recently shared an amazing list of 15 WordPress plugins for growing your email list. He in detail explains why these 15 WordPress plugins will help you increase your subscriber count. If you need help in this area, I’m sure that Marc who has effectively created and sold websites for thousands, can teach you a thing or two.
6) Leave The Techie Stuff For Someone Else
Don’t get intimidated by the term SEO. It is a complicated, time-consuming and tedious aspect of getting better search engine rankings, right? Well that is not completely true.
We could go through all of the different levels of SEO from finding the right keywords to gaining backlinks but I want to share with you a different approach to building a solid SEO strategy.
Mathew Woodward, built a Top 100 blog in only 12 months! He took plenty of the more technical, complicated aspects of SEO and threw them right out the window. The great thing about Mathew’s strategy is he did it in a way that we all can start to implementing and probably already do, right now!
7) If The Techie Stuff Is For You
Backlinks are a huge factor in SEO. The better the quality, the better your Search Engine Rankings.
With that said, you have to be very strategic in how you acquire backlinks because they can harm you as well. When link building, you should follow the best practices and not over do your efforts.
Brian Dean, who is internationally recognized entrepreneur and SEO expert, has put together one of the best guides I have seen about Backlinks. He shares with you a 9 Chapter Link building Guide that will get you all the information needed to get more and better quality backlinks.
8) Your Not The Only One That Might Like ‘You’
A key component that seems to be left out of the promotion strategy is building relationships with other bloggers.
When you think about how and why to build relationships online with bloggers, know that this one tip puts every other tip listed in the promotion section in overdrive.
We have so much to do when effectively growing our online presence. We should use every avenue possible that will help us with our efforts. These relationships help when you know you can depend on your online friends to help you spread the word about your content.
Is there any tips you would add to this list?