How To Sell Your Website Or Blog For Massive Profits with Marc Andre

How to Sell your website or blog

I’m excited to have Marc Andre from Profit Blitz sharing with us today.

He is so knowledgeable when it comes to marketing and growing a profitable blog. Which he has done time and time again.

I mean, he did sell one of his sites for well into the 6 figure range but more on that later in the interview.

Today, I’ll be chatting with Marc about things we should know in order to get as much as we can for the blogs we work so hard to grow.

 

First off, thanks for being here Marc! Before we get into the meat of things, tell us more about you and ProfitBlitz.com?

Thanks for the invitation Steven, I appreciate it. Well, I have been working online full-time for over six years now. Before that I had worked part-time for about a year or two to get to the point where I could quit my full-time job.

Most of my experience involves blogging in one way or another, and that is how I got started. Early on in my blogging I made the majority of my income from selling ad space and from AdSense, and then over the years I added other revenue streams like affiliate marketing, selling my own digital products, membership, and offering services. Even with things like selling products and membership I have made blogging a big part of my approach to marketing my sites.

Over the years I’ve had sites/blogs in several different niches, but I tend to gravitate towards popular and crowded niches like photography, travel, design, and now with ProfitBlitz I can add internet marketing to that list. I’ve sold several different websites ranging everywhere from $1,000 to $500,000.

I launched ProfitBlitz in early 2014 mostly because I wanted a place where I could write about the things I’ve learned through experience with my other websites.

 

A quote I find interesting is, “Your product is worth what you get someone to pay for it.” When selling a website or blog, what are some key principles that can give us a realistic idea of how much we may be able to get someone to pay for our site?

When it comes to selling a website or blog that statement really is true, because every potential buyer will have a different amount that they are willing to pay. I’ve learned from experience that sellers tend to value their own websites differently than buyers (myself included), and so selling a site can be a challenge because you either have to find someone who values it the same way you do, or you need to be willing to compromise.

The biggest mistake I see potential sellers making is overestimating the value of their sites based on factors aside from revenue and profit. Most buyers will base their offer on the average monthly profit of the site at some multiple. It may be 10 times the monthly profit, 20 times the monthly profit, or in some cases higher. For example, if your site makes an average of $1,000 profit per month that buyer may be willing to pay $20,000 for it based on a model of buying at 20 times the monthly profit.

Many sellers will think that things like search traffic, good reputation, links from quality sites, social media profiles, or anything else will significantly drive up the price. “Potential” is the word that is most often used. That is possible in very rare cases, but 95-99% of the time the buyer is only concerned about actual revenue and profit and is not willing to pay more for unproven potential.

Each buyer will have a different model when it comes to valuation, but in general 20 times the monthly profit is a pretty good starting point if you are looking to determine the value of your site. At Empire Flippers (a marketplace for buying and selling sites) they pretty much price everything based on 20 times the monthly profit, although some sites may actually sell for more or less.

At Flippa, probably the largest marketplace for selling sites, you’ll see a huge variation. Many smaller sites (typically less than $1,000 per month in profit) might sell for only 10 times the monthly profit. Some other large sites have sold for much higher multiples.

If you sell your site privately (without listing it at a marketplace or using a broker) you might be able to get a higher price, but finding a buyer is not usually easy.

I apologize for the shameless plug, but if readers are interested in learning more I cover the process in much more detail in my Complete Guide to Selling a Website or Blog.

I have read your Complete Guide and it is an excellent resource. What  approach would best help us reel potential buyers in?

My approach when selling a site is to base the asking price strictly on profits. I’ll mention some other factors that might add value to a potential buyer (like established search traffic, an email list or customer list, etc.) but I use those more as extras and don’t really try to convince buyers that they should add to the selling price.

I would rather try to maximize the money I make from that search traffic or customer list before trying to sell.

 

For those ready to take the next step and begin to locate potential buyers, what would you recommend would be the best and safest places to start looking?

My approach is to start with my network. When I sold my site last year, I sent an email to about 10 or 15 people that I had developed some type of relationship with over the years. Some of those people I had known for several years and communicated with pretty frequently, others I had only limited communication with before that email.

I selected those people based on how well-connected they are. When I emailed them I didn’t ask if they were interested in buying my site, I told them I was looking to sell the site and asked them to get in touch with me if they knew of anyone who might be interested. Some of those people had bought or sold sites in the past, so I was hoping through that extended network to find a buyer. From the people I emailed I got interest from about three people and wound up getting an offer from one that bought the site.

Of course, this approach works best if you have a strong network of your own. In my case I had been building my network for about 5 years, so I had the advantage of having a pretty decent network. If you’re just getting started I recommend that you make networking a priority because it can help in countless ways.

I wanted to make this sale privately because I didn’t want to list the site publicly on a marketplace. I didn’t want everyone to be able to see that the site was for sale, and I didn’t want to list revenue and profit numbers publicly.

Also, I had sold some sites through Flippa in the past and I’m not a big fan of selling at Flippa so I wanted to try to do it on my own. Flippa is a good place for getting your site sold quickly, but it’s a better place for buyers than sellers. Most of the buyers there are bargain hunters (which isn’t a bad thing, that’s how they make money) so you tend to get a lot of low offers and people telling you that your site isn’t worth anything.

My recommendation for others is to consider listing your site for sale at Flippa if it is making a few hundred dollars per month and you want to move quickly. If you’re making $1,000 or more per month I would recommend listing with Empire Flippers over Flippa. I haven’t personally listed a site at Empire Flippers but I have heard good things and they have an excellent track record for getting sites sold quickly at right around 20 times the monthly profit.

If you have a site making $10,000 or more per month you may want to either use a broker or try to find a buyer on your own. I haven’t used a broker, but I have talked to a few and at some point I probably will try listing a site with one. The broker I know the best is Jock Purtle from Digital Exits, and he offers a free valuation (most other brokers do this as well), so you can get a good idea of what the site is likely to sell for.

 

After we find someone who is interested, what is the normal process between the seller and the buyer when getting the deal finalized?

Typically the buyer will want to get access to Google Analytics so they can check out the stats before finalizing the deal, and they may also need you to verify income. I recommend not doing any verification before you at least have a tentative agreement in place.

Some brokers will have Non Disclosure agreements that buyers will need to sign before doing any verification, and this can be a good idea, especially if you don’t know the buyer. You don’t want to give too much information to someone who could wind up not finalizing the sale and then using that information against you by creating a competing website.

Most of my sales have been to people I know so my process hasn’t been as formal. However, it’s important to always use a contract for the sale. I think you can find some free contract templates for selling a website if you do a Google search, and if you use a marketplace like Flippa or Empire Flippers, you can use their template. It’s also not a bad idea to have an attorney review the contract before signing it.

The process of transferring ownership will depend on the situation. In a lot of cases it will involve an escrow service like escrow.com. The escrow service will help to protect the buyer and the seller. The buyer will send the money to the escrow company and they will release it to the seller (after keeping a small percentage of it as their fee) after the website and domain name have been transferred to the buyer.

 

Many out there have never made it to the point of selling a website and you sold one for well into the 6 figures! Can you share more details about the journey you took to get your site to the point of being sold for that kind of money?

That site was basically my full-time job for about 4 years, so I put a lot of time and effort into getting it to that point. I did have other sites as well during those 4 years, but the other sites were more like side projects, although some of them did quite well.

I don’t remember the exact traffic numbers, but it was several hundred thousand unique visitors per month. The last year I owned the site I had gradually cut back the time I was spending on the site and by the time it sold I was only spending about 20 hours per week on it. The reason I did that was because I knew I wanted to sell the site and it would be worth more to potential buyers if it required less work to maintain. So I wound up cutting back on things that weren’t necessary or weren’t generating much revenue.

If I could sum up the work of several years and state what made the site valuable I would say that I worked to build the reputation of the site and build up an audience. That reputation and established audience led to things like repeat traffic, subscribers, and loyal fans. And those things translated into revenue. I worked on building the audience first and monetizing the site after it was established.

 

What did a sale of that scale do for your lifestyle?

It didn’t impact anything for the lifestyle of me and my family, although it should help greatly in retirement. I have a long way to go before that time comes. The one thing that it did impact now is that it helped to give me some credibility with ProfitBlitz. For example, this interview wouldn’t have taken place without the sale, so it’s helped me to get some exposure and credibility.

 

Connect With Marc Andre

marc andreat Profit Blitz.com

on Twitter

on Facebook

on Google +

 

Final Thoughts

I really enjoyed what Marc had to share with us. He certainly put some things into perspective for me.

The main take away for me is that you have to be ready to put in that work. It doesn’t come quick or easy.

I hope if you are in the process or thinking your are ready to sell your website or blog, that this has been helpful!

Comments

  1. says

    Twitter:
    Hi Steven,

    This is a really good interview. I love it.
    I am interested in the topic of selling website and maybe I will do it someday. It really is very intriguing for readers when viewing the site that could be sold in the thousands of dollars. It was great!

    One thing I believe is before selling a site, the site must have a monthly income, based on the case that the price of your site can be determined, isn’t it?

    Thanks for sharing this with us, Steven.
    Happy New Year! 😀

    Regards,
    Nanda
    Nanda Rahmanius recently posted…7 Great Tips How to Use Tags EffectivelyMy Profile

    • says

      Hi Nanda,

      I was always curious about determining the income of a website. Just like most things it comes down to the money. I thought social signal, list etc played a larger part.

      Thanks for stopping by Nanda! Have a good week.

      • says

        Twitter:
        Hi Nanda,
        In general, yes, you will need to have some established income before selling your site. Of course, there are some very high profile exceptions, like Google buying YouTube before it was making any money. But for the rest of us being able to sell a site requires some established revenue.

        Social signals and other factors can play a role in the right situation with a buyer who has a specific plan for the site, but in most cases with the average website money is what talks.
        Marc recently posted…How to Double Your Traffic from Pinterest in 30 DaysMy Profile

  2. says

    Twitter:
    Great interview Steven. Some fantastic tips for selling websites. Thanks to Marc for the insight.

    Never heard of empire flippers before, course I don’t sell many sites. Really like the idea of a non-disclosure agreement, never thought about that.

    I was looking at selling one site a while back, and I did not want to make the details, income, ect, public, so I agree, private can be a good route.

    The last two sites I sold, I did it on my own, off my own site and it actually worked well. They sold quite quickly and at good prices. Although, don’t know if I could do it that often. Sure better than selling on some of the flip sites.

    As Marc said, escrow is a great way to go. Another route I went, was to sell through pay pal and delay domain transfer for 60 days, to get past dispute time. Course, people could still charge back, but it’s an option. Just a little more risky.

    Many years back I sold off all my affiliate websites and Marc sure is right that we value our own stuff higher than buyers will. Guess we have vested interest. Sure was tough finding good buyers at a good price. Got so many low-ball offers. Was even many at 3X income. Always be those taking advantage.

    Another idea is to try and sell the potential of a site. Not that it works every time, but can help get the sale and the price.

    Thanks for sharing Steven!
    Ron Killian recently posted…Here’s Why You Might Be Losing Email SubscribersMy Profile

    • says

      Hi Ron,

      Sounds like you have a system that is working for you. I haven’t went the route of selling a site yet but this helps out tons.

      Our sites are like our kids, we nurtured them into what they are and value them a great deal. How dare they offer less than 1 million for our sites 🙂

      You know how it goes, seller wants as much as they can get and the buyer wants it for a little as possible.

      Doing some reading after this interview I realized potential sites are sold much more often than I thought. Not for the big bucks but I read one story about a lady creating a site in about 2 days and sold it for like $500 quickly. Not bad!

      Thanks for stopping by Ron!

      • says

        Twitter:
        Hi Ron,
        Thanks for sharing from your experience. I’m glad to hear that you have had success selling some of your sites. I agree with you, I prefer to do it on my own rather than use Flippa or a similar site. I would like to try Empire Flippers someday because they have such a high success rate and because it seems to be better quality than the huge number of listings at Flippa.

        Steven,
        In response to the example you saw about someone creating a website in a few days and selling for around $500, personally, I don’t think that is the best approach. If someone wanted/needed some quick money it could be a great option, but it’s not a very viable long term business model. If I were creating about 10 new sites every month I would go insane. And likely some of them wouldn’t sell, or would only sell for a very small amount. Building up one, or a few, sites over the course of a few years is probably more realistic, more enjoyable, and likely to be more profitable. And it’s easier to grow your income when you are building up a site over a period of time. Just my opinion.
        Marc recently posted…How to Double Your Traffic from Pinterest in 30 DaysMy Profile

  3. says

    Twitter:
    Hi Marc and Steven

    It’s really amazing to hear talking two persons with each other and both are my good friends. The most interesting part is the topic your covered in this post and stayed focussed on that.

    Many bloggers continue their blog just fearing to get peanuts if they sell it. But they will know the amazing formula of pricing Marc told us in this post. It means those who want to sell their blog or want to do the business of building a blog and then selling it they must focus the income aspect of their each project to make it quite lucrative for striking a big deal.

    Thanks a lot for this very useful chat that cleared my serveral queries with regard to blog sale.
    Mi Muba recently posted…7 styles of blogging for money and which one is yoursMy Profile

  4. says

    Twitter:
    Hey Marc and Steven,

    This was a great interview on how to sell sites. For me it goes to show how many options we have to make money through the internet.

    But as anything else, when it comes down to it, you have to build those relationships in order to get something out of whatever you’re promoting or selling. I like the fact that Marc mentioned how he was able to sell his sites through relationship building and the average price you can sell your site based on the monthly income it generates. This will give many of us who are interested a great idea of what to expect and what we have to do to get on this level.

    Thanks for the share Marc and thanks Steven for having him as a guest! I’ve learned quite a bit!

    I found your post on kingged.com under the category Making Money Online
    http://kingged.com/how-to-sell-your-website-or-blog-for-massive-profits/
    Sherman Smith recently posted…Why Aren’t You Getting Email Subscribers?My Profile

  5. says

    Twitter:
    Hi Steven/Marc.

    A really interesting post here. I’ve never ever bought or sold a website, so to hear the economics behind it all was fascinating reading.

    I did go onto Flippa once, but saw a lot of sellers selling the same old website over and over again – sites like social share sites where they were selling a business in a box so to speak.

    These sites were brand new, and had made no income, and were being sold on ‘potential’, as you mentioned in your post.

    My guess is that it’s a really tough world out there in buying and selling sites, and I can see how some will be easily fooled into buying a site such as this thinking that they are buying something worthwhile. I guess they don’t realise that an idea and a website is only 20% of the story.

    Nice post, it’s certainly given me some really valuable info on an area I have no idea about, but may want to dig into at some point in the future.

    Sharing this through social now.

    Thanks again Steven/Marc.

    • says

      Hi Richard,

      I to have read about Flippa being like a churn and burn kind of market place. You create it quick and sell it quick. Marc confirmed that for me in the interview.

      Yeah, if even 20%. I mentioned in another comment about a lady that built a site in a couple days and made $500 off of it.

      Whether you get a site for 500 or pay a developer thousands, having a website is just the being!

      I appreciate you stopping y Richard.

      • says

        Twitter:
        Hi Richard,
        Those types of sites are the main reason I don’t really like Flippa. Established websites with real traffic and revenue are in the minority at Flippa. I’ve never bought a site but I have been interested for a long time. Part of the reason I haven’t bought is because browsing through the listings is exhausting because there are so many low quality sites. That being said, I do have a friend that has bought many good sites at Flippa and he makes a lot of money with them. I’m not sure if he has a filter or notifications set up, but he manages to find quality sites there.
        Marc recently posted…How to Double Your Traffic from Pinterest in 30 DaysMy Profile

  6. says

    Twitter:
    Hi Steven,

    I’m not in the market of selling or buying a website, but this was still very educational.

    I happened to be in the same list of bloggers that Andrew Warner featured on his post yesterday, so his face was familiar as well.

    In the past I dropped several niche blogs of mine that I never bother to sell because I was pretty sure that I couldn’t make much out of them, as they were not that profitable. According to what I’m reading here, I was probably right.

    Great information and will share.
    Sylviane Nuccio recently posted…Why Is Your Blog Not Attracting Your Ideal ClientMy Profile

    • says

      Hey Sylviane,

      I recognize you from Andrew’s post. Good input!

      I would put them up on Flippa or something next time. Some sites that are not making any profit are being sold on potential. With those making something, you could have received some nice shoe money or something 🙂

      I learned a lot as well. Marc shared some valuable info for sure.

      Thanks for stopping by! Take care…
      Steven J Wilson recently posted…3 Must Knows In Finding True Happiness As A BloggerMy Profile

  7. says

    Twitter:
    Hey Steven,

    Great interview and Marc really knows his stuff. I’ve always found this topic so interesting because I knew a few people who use to just create sites and then sell them. They weren’t even making a profit so I didn’t quite understand why someone would purchase them that way unless they just didn’t want to take the time to create their own.

    I did know someone who sold their blog a few years ago and I was really upset because he had interviewed me. Now it was in the hands of a stranger I didn’t know and they were revamping it to look like they had done all the work. What do you think about sites like that? I mean if I had a clue he would later sell his blog I would never have participated. I think it’s misleading myself but I’m sure this is also part of the reason they want to purchase sites that already have a lot of traffic and commenters. Everyone is out to make some money but in that case I think they could burn some serious bridges.

    Great interview Marc and thanks for sharing your knowledge. I’m not into selling blogs of course but I still admire what you’ve been able to accomplish and can teach us about.

    Hope you both have a wonderful week.

    ~Adrienne
    Adrienne recently posted…Magical Monday: Traffic, Passion, Twitter, SSL Cert, GiveawayMy Profile

    • says

      Twitter:
      Hi Adrienne,
      Thanks for your comment. I think it depends on the specifics of a situation, as far as what is appropriate or inappropriate when selling a blog. If there is intent to deceive or take advantage of people that is questionable. I don’t know the details of your situation but I will say that sometimes the person selling a site doesn’t realize what the buyer plans to do with the site. One you sell the site you obviously give up control, so the new owners can do something that you don’t agree with and you don’t have much recourse unless you want to take legal action.
      Marc recently posted…How to Double Your Traffic from Pinterest in 30 DaysMy Profile

    • says

      Hey Adrienne,

      I see your point about your brand being on a site that was sold to someone else.

      You have no idea where it could go from here, whether good or bad.

      I don’t know if I had the funds if I would buy a ready made site. It may be a little more pricey but I would rather it made from scratch exactly how I want it from the start.

      To each his own, if it works for them great.

      Thanks for stopping by Adrienne.
      Steven J Wilson recently posted…5 Steps To Click-Worthy, Shareable & Optimized Blog PostMy Profile

  8. says

    Hello, Steven and Marc,

    What a fantastic article, phenomenal information and very valuable to me.

    So when you built up your site before you sold it, you actually passed your subscribers over along with the domain and content?

    The reason I’m wondering is because I have a little niche site in the gaming market. It’s small, Amazon affiliate income, and has a small list associated with it.

    Was wondering the process of passing along subscribers because I’ve never done that and would only consider doing this if the subscribers went along with the site they signed up on.

    Thanks for any clarification you can give. Awesome topic,and wonderful article. Thanks!

    ˜Carol
    Carol Amato recently posted…Why I Switched From AWeber to ActiveCampaignMy Profile

    • says

      Twitter:
      Hi Carol,
      Yes, the sale included email list, customer list, social profiles, and really everything involved with running the business of the website. Pretty similar to how it would operate in the sale of a non-internet business. In this case, and actually in the case of every site I have sold, the site was not very personal in nature and branded more as a particular business and less about me personally. I did this intentionally because I knew at some point I would want to step away from it and the less personal the site is the easier that becomes.
      Marc recently posted…How to Double Your Traffic from Pinterest in 30 DaysMy Profile

  9. says

    Twitter:
    Hi Steven,

    This is a great post/interview with Marc.

    When I first came across his site, I was immediately impressed with the amount of detail he puts into his posts. That’s what makes them truly epic in my eyes. And I remember that post he linked to and mentioned. I never thought of selling a site, mainly because I’m still very new to the online world, but if I did manage to get to a point where my sites are earning me $1K per month, I may consider taking that path.

    Of course, the main problem with that whole thing is selling too early. If your site is making 1K a month, who’s to say it can’t make 20K per month with soe serious work and then you can sell it for a higher value.

    Anyway, this was a great interview and I’m more of a fan of Marc’s accomplishments after reading his story and wisdom.

    Thanks for this.

    – Andrew
    Andrew recently posted…The Secret to Creating Blog Posts that Grab Hold and Keep Your Readers’ Attention Every TimeMy Profile

  10. says

    Twitter:
    Hi Steven and Marc,

    It’s always a treat when I see two friends joining forces. 🙂

    Great interview, Steven, and awesome information, Marc. I, too, have read your Complete Guide to Selling a Website or Blog, and the headline didn’t like: It’s a complete, exhaustive guide.

    I’ve never tried to sell a site, but when/if I do I’ll definitely use the tips Marc shares here and at Profitblitz to help guide me.

    Hope you both are having awesome weeks so far.

    -Kevin
    Kevin Duncan recently posted…How To Blog Through Personal TragedyMy Profile

  11. says

    Twitter:
    Hi Marc,

    I have been around the Net for more than 15 years and in all honesty, I never sold a single site that I started, built up and created an income. Not sure why, other than I didn’t want someone else taking credit for the popularity (or community) that was built by me.

    Additionally, money wasn’t as important to me as it was to protect the subscribers or community members. However, it’s nice to have this information though, should I ever decide in the future to sell one of my existing sites.

    Thank you for taking the time out to conduct this interview and bring such profound information into the public light. I appreciated reading it and I am certain others will find it just as useful.

    – Bonnie
    Bonnie Gean recently posted…Is Your Blog Appealing to Your Readers?My Profile

    • says

      Twitter:
      Hi Bonnie,
      Thanks for your comment, I appreciate it. There is are definitely plenty of reasons not to sell a site, including the ones you mentioned. I think it is especially hard if you had never considered the possibility of selling the site when you were in the early stages of building it. I knew pretty early on that I wanted to eventually sell the site, so in some ways I didn’t get as personally connected to it as most people do with their sites. I don’t know if that makes sense or not, but when you see the sale a few years down the road as the ultimate goal it’s much easier to let it go when the time comes.
      Marc recently posted…How to Double Your Traffic from Pinterest in 30 DaysMy Profile

  12. says

    Twitter:
    What a great guide to understand some of the basics in selling a site.

    I’ve always been intrigued by the buying and selling of websites/domains. While I have heard of Flippa , I’ve never really had the need to look into it to understand how it all works. This helps me understand things a whole lot better.

    The interesting thing for me, is that traffic doesn’t seen to have a whole lot to do with what you can make off the sale of a site. I’m not sure why this is surprising to me, but revenue has everything to do with driving the price. I guess if I was a buyer, that’s what I would be looking at.

    Great interview Steven, I love blog interviews, you can learn so much from them. Nice summary at the conclusion as well. That’s a common theme I’m seeing over and over, if you want your site to be a success, it takes a lot of hard work.

    And thanks for the great information Marc. You’ve provided some insight into a piece of blogging that was somewhat foreign to me.
    CraIg recently posted…Giving Up On My Blog Increased Engagement By 200% (In Just 30 Days)My Profile

    • says

      Twitter:
      Hi Craig,
      Thanks for your comment. I think traffic can help you to sell a site even if revenue and profit are the main factors involved in determining the price. If I was a buyer I would love to see a site that has traffic that I think is being underutilized. So although I wouldn’t pay more for potential (I’ve never actually bought a site, but I have looked at a few) seeing good traffic would make me more likely to pursue the site if I thought I could do more with that traffic.
      Marc recently posted…How to Double Your Traffic from Pinterest in 30 DaysMy Profile

    • says

      Hi Craig,

      Learning about the proper way to value a site was interesting to me.

      I thought traffic and even social played a larger part. Like most things, it is all about the money.

      I understand Marc’s point also. Simply finding a better way to convert visitors is all that is possibly needed to increase revenue for example.

      I see why he would be more interested in a site with better traffic.

      Thanks for stopping by Craig. Take care…
      Steven J Wilson recently posted…3 Practical Tips On How To Become A Better Writer In No TimeMy Profile

  13. says

    Twitter:
    Wow this is just for me i have to say, i have a site currently listed on Flippa for the second time with a sale, and i have to say Flippa is loosing credibility fast.

    A lot of kids and unserious buyers keep creating new accounts to bid on new auctions daily, they just want to get more in formation on how the business is run, so they can run off and create a similar site.

    Am reconsidering my auction right now and might take it down soon, i think i need to try a better platform like the one suggested on this interview.

    Please if you know anyone who is interested in buying a marketing site and an established Crowdfunding promotion business making at least $850 per month please direct them my way.

    Thanks so much for the useful tips

      • says

        Twitter:
        Hi Marc,

        You are very correct, but now that i have learnt my lessons, i know how to handle the fake buyers now. Once they come with their questions trying to know everything about the business before they even bid, i ask them to go and and bid and only serious bidders will get the inside scope.

        The auction has just 3 day’s to go and since i started with my new reply techniques, i have stopped receiving messages from new accounts of one day lol.

        Am hoping to try Empireflippers after this, i’ll report the process and outcome here too.

        Regards
        Johnson recently posted…Solidarity Unhappy About MTN’s Downsizing StrategyMy Profile

        • says

          Hi Johnson,

          That is a smart move by getting them to commit before you spend you time giving information away on your site.

          Definitely, keep us updated on your progress!

          Thanks for sharing Johnson.

          • says

            Twitter:
            Hi Steven,

            So i went ahead to pay the $297 listing fee to Empireflippers and have submitted all the information they need to put my site through their vetting process.

            Right now am waiting for a feedback from the team to know if my was approved or not.

            Basically they require, revenue proof, access to analytics for verification of traffic, proof of site ownership etc.

            More updates to follow if you need them 🙂

            Regards
            Johnson recently posted…Kim Dotcom’s Megachat Could Be The Next Encrypted SkypeMy Profile

          • says

            Thanks for the update Johnson!

            I really like what Empire Flippers requires in order to list your site. That shows they are serious about the quality of the listings and hopefully they do something similar for the buyers as well.

            I appreciate you keeping me informed about the process! This will be helpful to know for sure.

            Take care…

  14. says

    Twitter:
    Hi Steven and Marc,

    This is one area of business I have virtually no experience, except for when I sold my web design/development company in 2012. That was an interesting process.

    The biggest thing I learned from that experience is get your business evaluated or assessed by an independent auditor who knows your industry and understands how to make the right assessments.

    The second thing I learned is you’re exactly right Marc, your business is only worth what someone is willing to pay for it. My goal as a seller is to get as much as I can for it and the buyer to get as little as possible – but in the end we both come to a fair deal.

    In a recent podcast on my site, a business friend of mine, Joey Dalessio, talks about the process he went through in selling a $200 million dollar company. That was an interesting conversation.

    Thank you for enlightening me in regards to a blog / website / online business model. It’s definitely a different world where I go back and forth from offline to online and vice versa.

    I hope you guys have a great weekend!!!

    ~ Don Purdum
    Don Purdum recently posted…Are You Wasting Time Doing Content Marketing or Blogging?My Profile

    • says

      Hi Don,

      I think getting and independent auditor is an excellent way to go.

      Like you said, sellers want a lot for it buyers want to pay as little as possible.

      I will look for your podcast! Sounds very interesting and informative for sure!

      I appreciate you stopping by Don. Have a good rest of the week.

  15. says

    That’s a great article and I personally have some experience in selling websites, however all those were low-traffic websites that fetched me an average of $3000.
    I knew about EmpireFlippers and as Marc said that if you have a website making steady income then it is better than Flippa.

    Great article too. Not only did I enjoyed it but I learned some new things about selling websites!
    Arbaz Khan recently posted…Download Instagram for PC (Windows 7, 8, 8.1 Touch)My Profile

  16. says

    Twitter:
    Thanks for sharing..! this is really nice and wonderful story about your entrepreneurship. Honestly, I really love what you wrote here..!

    Well, make money by selling website is really great to make money. As I remember, last a man want to buy website within $1500 price but I rejected their offering.

    However, I did not sell my blog but I really interest in selling blog as main income source from blogging.

    I have no time for running multi project, but I am going to start it as soon as possible I can do.

    Again, thanks for sharing..
    Kimsea Sok recently posted…How to Start Best Small Business With BloggingMy Profile

  17. says

    Twitter:
    Hey Steven,

    Justin here from Empire Flippers. (Thanks for the kind mention, Marc!)

    Glad to have found your site. Happy to answer any questions your readers might have here in the comments, on Twitter, or could even do a guest post if you think that would be helpful – just let me know!

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